I'm Pedro Zuim — a curious mind and creative problem solver who's built a career across marketing, innovation and culture.

Hunter Douglas: Making Window Coverings Sexy

2025–2026

Global Head of Brand — brand implementation in 12 countries

Hired and coordinated the agency through a global rebrand, with hands-on creative direction. Liaised with country CEOs and marketing directors across the US, UK, Europe, Brazil, Australia and Japan — turning the brand book into real implementation in 12 countries. The TVC created from the brand platform I originated has reached 9M+ views on YouTube. I also lead the full-funnel strategy for global campaigns, experimenting with video-based AI tools blended with human craft — key products have grown up to high double digits, together with brand awareness and key attributes.

Future Farm: Expanding Brazil's First Food-Tech to the World

2020–2023

Marketing Director — launching a challenger brand globally

I took the brand from Brazil to the world. As Marketing Director, I managed the internationalisation process — from design adaptations and the marketing playbook to building teams from scratch.

Big Beer Beyond Advertising: Building Brand Connection at Scale

2017–2019

Brand, marketing & commercial strategy — founded the Culture & Relationship Division. Built in Brazil, scaled globally.

I designed the brand and marketing strategy behind this work. Across Stella Artois, Corona and Budweiser I founded the Culture & Relationship Division — brand-connection platforms built from culture, content and earned media rather than traditional advertising, then scaled through mass influencer activation and an always-on content engine that turned live moments into campaigns.

Making Brahma #1 in Brazil

2016–2017

Innovation Manager

Rebranding was a pillar of the marketing and commercial strategy to make Brahma achieve market leadership.

Deep Science Ventures: Making Complex Tech Simple

2023–2024

Fractional Head of Marketing

I led brand and content strategy for a founder-led deep-tech venture builder focused on positive impact, making complex ideas clear for commercial audiences. Through paid, earned and owned content — including a mini-documentary — I attracted 1,500 prospective PhD candidates to the Venture Science Doctorate.

Handyman Sushi: Edomae Sushi & Records

Personal project

Founder & chef — creative direction, logo, menu development, sourcing and service

Handyman Sushi is my Edomae-style sushi and records omakase supper club, hosted in my flat in London Fields, Hackney. Six guests gather around the counter for a seasonal menu of small plates and sushi, accompanied by full vinyl albums I select. I do literally everything: creative direction and logo design, menu development, ingredient sourcing, preparation and, of course, the service. After more than a decade of self-taught sushi practice, I graduated in Japan with Master Distinction from Narita Sushi School's professional omakase course. It's where my work in branding meets my love of food, music and hosting.